The mammoth products which are being generated by the business on daily basis are being dispatched to the market for the sale. They are not sold in random and disorder way. They are first placed in order and in proper organization before being sale. Those products are displayed in very attractive and dashing way. There are several reasons behind displaying the products in shelf. First, presenting of products in front of public holds paramount importance. Some products may be new and latest and people may not be familiar with the new products. Displaying of products provides ample opportunity for the new products to be exhibited in well-mannered way. Second, customers who visit the markets for the purchasing of products have very little time to check all the products available in the market.
According to
recent researches, customers have just 5 to 10 seconds to have glance and sight
on the products displayed. They are confused in the selection of right
products. Packaging of products in shipping display cardboard boxes in very unique and distinguished way
spells out the difference between your product and other products. It makes
very easy for the customers to select right and accurate products instantly. It
makes the display products stand unique in display shelf's.
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1. Usage of color codding
There is
color for every mood and retailer should
consider the power of color coordination when planning their visual
merchandising displays. The use of the right colors can enhance a display even
if the qualities of the items are substandard. Contrasting colors help
customers to take notice by drawing their eye to the display. It’s not only
bold colors that attract attention; a simple black and white display could
encourage customers’ interest.
2.
Placing your
products on Focal Point
Business should pay attention to where the customer’s eye will be drawn
to in their store. Successful visual merchandising should lead your customer to
the items you want them to take notice of. Including too many focal points in
your store may confuse the customer because they’re not sure where to look. Put
yourself in your customer’s shoes when assessing your visual merchandising.
3. Lighting in the display
The use of appropriate lighting in visual merchandising helps to
set the mood of the store. Bright lights create a modern feel while softer
lighting gives stores a more intimate ambiance. The color of the lights can
also reflect your retail brand. Lighting should be used to draw attention to
your visual merchandising. Bold and bright lights can be used to highlight your
display.
4.
Displaying of
maximum products
Make the most out of your visual merchandising by adding as many
products as possible to your display. Products should be presented in an
organized way so as not to overcrowd the display. You want to expose the
customer to as many items as possible to increase the chances of a sale. Show
off your products on unique pieces, like unusual tables or other furniture to
create that ‘wow’ effect.
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